Big data analysis of tweets can help cities with boosting tourism and tell marketeers where to advertise. Read more on RSM Discovery: https://discovery.rsm.nl/articles/detail/296-tweets-contain-valuable-information-for-boosting-tourism/ Read the article: Brandt, T., Bendler, J. & Neumann, D. (2017). Social Media Analytics and Value Creation in Urban Smart Tourism Ecosystems. Information and Management, Accepted (forthcoming): http://dx.doi.org/10.1016/j.im.2017.01.004