The success of technological innovations like smartphones and tablet computers, as well as the usefulness of screen-based information systems like websites and apps, depends, in large measure, on a factor that is often neglected during the design process: the user experience. Soussan Djamasbi, associate professor in the Foisie Business School at Worcester Polytechnic Institute (WPI) and director of WPI’s User Experience and Decision Making (UXDM) Research Laboratory, is a leader in the study of how people respond to and interact with information displayed on screens, and how designers and organizations can use that knowledge to not only make better devices, applications, and sites, but to bolster companies’ bottom lines and improve people’s lives.